“If you want to prevent concussions,” said former Steelers receiver Hines Ward, “take the helmet off: Play old-school football with the leather helmets, no facemask. When you put a helmet on you’re going to use it as a weapon, just like you use shoulder pads as a weapon.”
In other words, don’t evolve. Devolve. Go back to the beginning of the ad.
Read more: WaPo’s Ezra Klein