Last night’s halftime portion of the game featuring a performance by Beyonce averaged a 48.2/71 among the metered markets (56 major cities), one tenth better than the game rating of a 48.1/71. If that index holds up once the nationals are released, it would mark among the few times that a Super Bowl halftime would have out-rated the game average. Beyonce would share that distinction with Michael Jackson for Super Bowl XXVII in 1993, and last year’s SB XVLI when Madonna was the halftime performer. Typically, the Super Bowl halftime show rates between 3-6% below the game average.
Knicks-Heat was also on MSG last night as well so that 4.3 is even higher maybe 6.0 in NYC The City Game is back! - @kranepool
2) Dallas-Carolina, 1/5/97, 42.7m
3) KC-Houston, 1/16/94, 41.1m