
Last night’s halftime portion of the game featuring a performance by Beyonce averaged a 48.2/71 among the metered markets (56 major cities), one tenth better than the game rating of a 48.1/71. If that index holds up once the nationals are released, it would mark among the few times that a Super Bowl halftime would have out-rated the game average. Beyonce would share that distinction with Michael Jackson for Super Bowl XXVII in 1993, and last year’s SB XVLI when Madonna was the halftime performer. Typically, the Super Bowl halftime show rates between 3-6% below the game average.
Gun-Control Battle Spills Over To Super Bowl Ads
Mayors Against Illegal Guns, a group founded by New York City Mayor Michael Bloomberg, is airing a 30-second spot in the Washington, D.C., area calling for background checks on all gun sales.
Read more: NPR
I know some think the Super Bowl should be a respite from political or controversial topics. What do you guys think? Should ads like this be aired during the Super Bowl?
UConn Women’s Basketball Soaring on SNY
Television ratings increase 18 percent versus last season
Read: SNY
(Photo via Cloe Poisson, Hartford Courant)
Mets pitcher R.A. Dickey appeared on “Late Show with David Letterman” and threw his knuckleball for the late-night host.
“For anybody who wonders at home what the face of a true Mets fan at the end of the first no-hitter of the New York Mets existence looked like.”
Watch the clip or the full episode.
(via brooklynmutt)